Video and visual content have been placed at the forefront of the news section of realestate.com.au, which has been redesigned and re-launched this week.
REA Group executive general manager of media and marketing Libby Minogue said content played an increasingly crucial role for realestate.com.au.
In January this year, the news section alone attracted more than 3.4 million visits.
“Of our unique audience of 6.06 million, we know that 20 per cent are purely seeking information and entertainment, so we want to feed their appetite for all things property,” she said.
“We are investing heavily in content to serve this portion of our audience.”
Realestate.com.au managing editor Sarah Millar said visitors could watch videos from the homepage and browse galleries of incredible properties in Australia and around the world.
In addition, economist Nerida Conisbee provides market insights and analysis of the latest property trends.
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