Regulator lays charges on misleading print advertising

Regulator lays charges on misleading print advertising

A NSW corporation has been charged by the Australian Health Practitioner Regulatory Agency after it was found to be in breach of laws prohibiting misleading advertising of health services.

The advertisements in question were published in several newspapers around Australia.

The company, which has not been disclosed, is facing eight charges, with four counts of false and misleading advertising and four counts of creating an unreasonable expectation of beneficial treatment.

Australian Health Practitioner Regulatory Agency chief executive Martin Fletcher said that the charges were part of a broader crackdown on health advertising.

“Our top priority is to ensure that consumers can make choices about their healthcare free from the influence of misleading advertising,” he said.

“We have taken a number of important steps this year to encourage compliance with the national law requirements for advertising regulated health services, including launching our new advertising compliance and enforcement strategy.”

The case will be heard at Downing Centre Court in Sydney on Monday, September 11.

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