The South China Morning Post has secured the publishing licence for the Hong Kong edition of The Peak magazine, adding an English-language lifestyle publication to its stable.
The licence was secured from SPH Magazines, which first published the high-end title in 2004.
SCMP Magazines managing director Josephine Chan said she was “over the moon” to have added the title to her company’s portfolio.
“The Peak will add an additional boost to our luxury lifestyle portfolio for the English language market,” Ms Chan said.
“We see the potential to grow the title by combining our expertise in premium magazine publishing and distribution, our English editorial expertise as well as our knowledge and connections with luxury advertisers and senior business leaders.”
The Peak will be the third men’s luxury title in its portfolio, after earlier this year purchasing Esquire, and already owning ELLE Men.
SPH Magazines managing director Dennis Pua said the move was a positive one for both parties.
“This strategic partnership between SPH Magazines and SCMP is a win-win commitment between two strong media companies. We are confident that The Peak will be brought to even greater heights.”
The SCMP Group plans to release its first edition in early 2014 with a strengthened editorial, design and distribution strategy.