Written news reaches an incredible 97 per cent of Australians aged 14+ each month. GET THE FACTS NOW
Consumer-led research reveals the holistic impact of Total News Publishing for advertisers in the media moments that matter most. DOWNLOAD THE FACTS NOW
Hear what Australia’s most influential Agency Leaders have to say. WATCH BURNING QUESTIONS NOW

Showing 20 results for:

Filter by:
  • All
  • Perspectives
  • News
  • Case Studies
  • Fact Packs
  • Research
  • FAQ's
  • Media Release
  • News & Media
  • Pages
Burning Questions: What are the biggest news publishing misconceptions that need to be debunked?

Trending News
25th Jul

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

How news builds bottom-of-funnel bang for buck

Research shows brands can 4X the ROI on their marketing investment and deliver double digit growth on customer acquisition and conversion through investment in Total News as the platform to access highly engaged, ‘ready to buy’ customers. Vanessa Lyons delves into the latest research revealing the power of news as a bottom-of-funnel driver.

Case Studies Case Studies
8th Mar

Yalumba: Book a Table, Embrace Australia
Yalumba: Book a Table, Embrace Australia

Case Studies Case Studies
8th Mar

NRMA: A Fire Inside
NRMA: A Fire Inside
Burning Questions with Nicky Gameau, Executive Director – Marketing and Communication, Yalumba

Research Fact Packs
18th Nov

Fundamentals: Facts and stats November, 2022
Fundamentals: Facts and stats November, 2022

FAQ's FAQ's
27th Aug

What are ‘news brands’?
What are ‘news brands’?

Trending News
22nd May

News readership 2023: 96% of Australians remain engaged with news

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.

News readership 2023: 96% of Australians remain engaged with news

ThinkNewsBrands and Roy Morgan Total News figures show 20.6 million Australians over the age of 14 engage with news every month.

Trending Media Release
26th Feb

Written news reaches an incredible 97 per cent of Australians aged 14+ each...

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

Written news reaches an incredible 97 per cent of Australians aged 14+ each...

Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.

Trending Media Release
27th Nov

Latest readership figures reveal 20.8 million Australians read Total News, ...

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

Latest readership figures reveal 20.8 million Australians read Total News, ...

Produced by Roy Morgan, the latest figures show Total News continuing to retain its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month.

19th Aug

Environment & Sustainability
Environment & Sustainability

Research Fact Packs
26th Feb

Fundamentals: Facts and stats February, 2024
Fundamentals: Facts and stats February, 2024

Research Fact Packs
27th Nov

Fundamentals: Facts and stats November, 2023
Fundamentals: Facts and stats November, 2023

Trending Media Release
21st Aug

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

Total News readership: 96 per cent of Australians remain engaged with news

Produced by Roy Morgan, the latest Total News readership figures refer to the 12 months to June 2023 and represent news readership across print and digital formats. The latest figures show Total News continuing to retain its broad reach across the country, with 96% of Australians aged 14+ years consuming news in any given month.

FAQ's FAQ's
27th Aug

Why is news media so effective?
Why is news media so effective?

FAQ's FAQ's
27th Aug

What advertising formats do news brands offer?
What advertising formats do news brands offer?

Trending Media Release
22nd May

News readership: 96 per cent of Australians remain engaged with news

The latest release of Total News readership shows 96 per cent or 20.6 million Australians continue to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2023 and represent all news brands across print and digital as well as standalone news websites.

News readership: 96 per cent of Australians remain engaged with news

The latest release of Total News readership shows 96 per cent or 20.6 million Australians continue to consume news in a four-week period. The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to March 2023 and represent all news brands across print and digital as well as standalone news websites.

Research Fact Packs
21st Aug

Fundamentals: Facts and stats August, 2023
Fundamentals: Facts and stats August, 2023

Research Fact Packs
22nd May

Fundamentals: Facts and stats May, 2023
Fundamentals: Facts and stats May, 2023

FAQ's FAQ's
27th Aug

Can I target my advertising with news brands?
Can I target my advertising with news brands?