NewsMediaWorks’ director of advertising regulation Lianne Richards is hitting the road next week to visit regional mastheads throughout Queensland, to keep them up-to-date and informed about their legal responsibilities.
As Lianne travels 1951kms through the state from Monday, October 23, to Thursday October 26, she will update sales, creative/pre-press, and editorial teams on the importance of being vigilant when handling advertisements from clients and designing copy.
The presentation will provide an overview of the major regulations that impact on our business, and the penalties that can occur when laws are overstepped. Australian Consumer Law, copyright and therapeutic goods advertising each will be addressed.
Lianne believes it is important that sales teams are aware of the importance of compliance, in relation to their corporate responsibility and their relationship with clients. She finds it comes as a surprise to many that publishers could also be held equally accountable for an advertisement which breaches regulations.
During the trip, Lianne will visit:
- The Lismore Echo
- The Gold Coast Bulletin
- The Chronicle, Toowoomba
- Fraser Coast Chronicle
- Townsville Bulletin
- Several News Corp Australia regional headquarters
This is the last of three regional trips Lianne planned in 2017, having visited Tasmania in May and South Australia in August.
“I love going to the regional publishers. They are so passionate and positive about the industry that it is re-energising,” Lianne said.
“Given the way a lot of people feel disconnected, regional and community newspapers provide a vital link to their communities. Best of all, they can provide some of the most interesting ads to look at.”
She also will be travelling with the recently updated Publishers Advertising Playbook, an easy guide for salespeople to navigate advertising regulation.
Contact with Lianne through email at liannerichards@newsmediaworks or by calling 0400 551 636.