- While respondents offered some criticisms of the creative execution, ultimately the ad was successful at generating significant affinity and driving brand re-appraisal off the back of providing relevant information.
- While verbatims and creative diagnostics indicate a problem with the long copy, it doesn’t detract from delivery of the overall message.
- Against Equity metrics, this ad met, and in some instances, exceeded norms.
- Based on the tested response to this ad, Skoda is becoming a brand that people will be proud to drive and fits in with their lifestyle.
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