Skoda

Skoda's newspaper ads positively influence perceptions of the brand.

Key Findingsskoda-cb-article

  • The ‘Sand’ creative delivers the highest recognition of any ad in the Auto survey.
  • Sand delivering strong emotion connection as witnessed byhigh Affinity and Reappraisal scores together with a top3 campaign linkage score within the survey.
  • Both executions add to Skoda’s equity on the measures of familiarity, brand appropriateness and differentiation.


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