Social/search: Tech function to spot toxic comment launches at NYT

Social/search: Tech function to spot toxic comment launches at NYT

Tech function to spot toxic comment launches at NYT

A program to identify toxic comments has launched across the New York Times site, creating more opportunity for users to contribute to healthy discussion.

The program identifies terms and phrases highlighted by moderators and removes them, based on analytical processes. Community desk editor at The New York Times, Bassey Etim, said she hoped the program – called “Perspective” – would to continue to grow on the site.

Before the software was introduced, only 10 per cent of articles on the site had open comment sections. Now, that number has grown to 25 per cent. Mr Etim hopes to push the rate 80 per cent.

Perspective is owned by Jigsaw, a technology incubator owned by Google’s parent company Alphabet. The introduction of the technology means that less people will be needed to monitor the site.

Apple to introduce analytics for podcasters

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Apple is set to introduce a basic analytics function for podcasts, helping creators and advertisers to improve their products.

The data collected will help podcasters identify listener behaviour, including when listeners are tuning in, how long they listen, when they skip and when they drop out. But as the data will be anonymous, advertisers and creators will be unable to target specific audiences.

Until now, Apple has not been able to offer creators such audience insights.

Instagram to make it easier to identify sponsored content

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Social image site, Instagram will introduce a new tagging system for sponsored content to help users spot the commercial interest of social media influencers.

Now, users will be able to tag brands in the post, alerting users that the post is a “paid partnership” with an adjoining subheading. The new policy will make partnership deals more transparent.

Several social influencers, including Kendall Jenner, faced controversy in May after promoting failed luxury music festival, Fyre Fest, without identifying the posts as advertisements.

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