Social/Search: Facebook plans subs model for publishers

Social/Search: Facebook plans subs model for publishersPhoto: Facebook

Facebook will introduce a paid subscription model for news publishers as early as October, a victory for news outlets around the world.

The paid model will run through Facebook’s Instant Articles, not only encouraging users to subscribe to the news site but also implementing a paywall after 10 articles are viewed, according to The Street.

Campbell Brown, Facebook’s head of news partnerships, spoke at the Digital Publishing Innovation Summit in New York City onTuesday, responding to digital publishers revenue anguish.

“One of the things we heard in our initial meetings from many newspapers and digital publishers is that ‘we want a subscription product — we want to be able to see a paywall in Facebook.’

“And that is something we’re doing now. We are launching a subscription product,” he said.

The initial tests will begin in October this year.

Soundcloud could face closure in two months

Soundcloud

Audio streaming platform Soundcloud looks as though it will close its doors in less than 50 days as revenue for the service dries up.

The German-based company has been in trouble for some time, laying off 40 per cent of its staff this month and closing its San Francisco and London offices, according to Fortune.com.

In a statement, the platform founder Alexander Ljung played down market speculation.

“There’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future,” he said.

Soundcloud is a popular platform for news media publishers to host podcasts, including those from News Corp Australia and Fairfax Media.

Mobile driving up online video views by 35pc

mobile

The amount of online video consumers are viewing each day is expected to jump by 8.1 minutes as mobile video consumption spikes, according to Zenith’s Online Video Forecasts 2017.

Individuals in 2016 were viewing 39.6 minutes of video per day, with predictive 2017 figures estimating 47.7 minutes by end of year.

The increase is led by mobile online video consumption, with researchers estimating 28.8 minutes will be consumed each day on smartphones and tablet in 2017 – a total growth of 35 per cent.

Viewing on fixed devices such as desktop computer, laptops and smart TV’s, will increase just 2 per cent in 2017 before starting to decrease next year.

Zenith researchers expect the growth of mobile consumption to continue to climb, reaching 72 per cent of total viewership by 2019.

This will reflect in advertising spending, with an online video advertising to grow by 23 per cent in 2017 and mobile video ad spend to overtake fixed video by next year.

Leave a comment