Singapore Press Holdings’ digital division has appointed agency veteran Lynn Yeoh as assistant vice president, sales strategy & planning, bringing with her 15 years of extensive experience in integrated media planning and communication strategy.
Her experience spans a wide array of industries including banking, insurance, FMCG, hospitality, tourism, travel, telecommunications, technology and fashion.
In her new position, Ms Yeoh will provide media insights and develop media packages to meet the needs of advertisers and agencies.
Ms Yeoh was previously director for integrated planning at Carat. She also held key positions in Possible Worldwide/BLUE Singapore, PHD Media and ZenithOptimedia.
For more news from NewsMediaWorks, click here.