Sports sites jump in Nielsen ratings

The three leaders in the Nielsen Digital Ratings (Monthly) news and information category – News.com.au, smh.com.au and ABC News Websites – remained unchanged in April, while sports sites made considerable gains.

Sports sites jumped in unique audience numbers, particularly the AFL and NRL sites, as well as Fox Sports Pulse. The AFL saw an increase of 22 per cent from 3.2 million to 3.9 million, while the NRL reported a 13 per cent lift from 1.9 million to 2.1 million. Fox Sports Pulse reported a 46 per cent increase from a unique audience of 833,000 to 1.2 million.

In news and information, the only notable changes were Yahoo7 News Websites went from seventh to fourth with a unique audience increase of 9 per cent, while the BBC joined the top 10 at the expense of The Daily Telegraph.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016

Name Unique Audience (000) Page Views Per Person Sessions Per Person Time Per Person (hh:mm:ss)
news.com.au 5,787 44 11 01:04:08
smh.com.au 4,779 27 11 00:47:24
ABC News Websites 4,345 20 8 00:26:34
Yahoo7 News Websites 3,129 11 7 00:11:51
Daily Mail Australia 3,112 23 8 00:34:52
ninemsn News Websites 3,078 19 10 00:23:49
The Guardian 3,031 14 9 00:29:08
The Age 2,636 34 11 00:49:23
Herald Sun 2,629 25 8 00:39:48
BBC 2,364 28 11 00:43:54
Source: Nielsen Digital Ratings (Monthly) – April 2016

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