Radio bulletins by News.com.au journalists will feature on streaming services Spotify and Pandora as part of a digitally-led marketing campaign launched today.
“News breaks” will run every weekday afternoon to capitalise on the post-work commute and represent a first for the two streaming platforms.
The broader marketing campaign rolls out across outdoor, TV, print and digital.
Interactive outdoor ads will feature an RSS feed of News.com.au’s breaking news.
Mobile devices within geo-fenced areas surrounding out-of-home placements will be targeted with dynamic ad units that use the latest headlines.
Street furniture panels in major CBDs will offer passers-by the ability to view content across the news, lifestyle, sport and entertainment verticals.
The campaign was created in partnership with Bohemia Group and uses Tapit technology.
It builds upon site’s “The news in colour” slogan, which Managing Director Julian Delany said “remains true to what our entire team seeks to deliver minute by minute, and day by day”.
“Reinforcement of this positioning to consumers is an important part of our growth strategy along with the digital innovation we’re using to bring the campaign to life,” he said.
News.com.au is Australia’s top digital news source, reaching 6.1 million Australians according to the latest Nielsen ratings.
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