Stan, the new subscription on-demand video service built by Fairfax Media and Nine Entertainment joint venture StreamCo, has followed its launch on Australia Day with a content licencing deal with film company Village Roadshow.
The launch on Monday went smoothly according to StreamCo chief executive Mike Sneesby, although there was demand for more movie content.
“Consumer numbers are well ahead of our expectations,” Mr Sneesby said.
“There’s been a lot of talk and feedback, representative of the volume of users who are actually using it, not just sitting on their subscriptions.”
Feedback from new consumers as well as a beta trial group in the weeks leading up to the launch included “a desire to see more movies” he said.
“Given that we were sitting on top of a deal with Roadshow, we were happy to bring that out.”
Roadshow has the two highest grossing films of 2014, The Hunger Games: Mockingjay and The LEGO Movie, as well as The Wolf of Wall Street. This year it has critically acclaimed new releases including The Imitation Game and St. Vincent, to supplement its hundreds of classic titles.
Not all feedback was positive, with some consumers experiencing technical difficulties, but Mr Sneesby said much of it was constructive, with consumers requesting the service on a broader range of platforms. Stan is currently available on desktop, tablet and smartphone.
“We are already working on a number of different platforms that will be part of the line-up,” he said.
“Gaming consoles, smart TVs and smart boxes like Apple TV are the kind of general consensus – they are on our radar.”
More excusive content deals, particularly in television, and original content for Stan are in the pipeline, Mr Sneesby said.