NewsLifeMedia’s Taste.com.au reached new heights in audience numbers in 2013, according to Nielsen Online ratings.
The food site had a Unique Audience of 1.975 million for December 2013, its biggest month in the year, and latest figures show a record breaking 34.51 million page views.
Taste is the number one food site by a margin of 1.202 million UAs ahead of its closest rival, and its audience is continuing to grow, up 4.11 per cent year-on-year.
Taste brand head Louise Brockbank said 2013 was a massive year for Taste.com.au.
Along with the launch of its mobile site, magazine and monthly magazine-format cookbook series, Taste announced an exclusive brand and commercial supermarket partnership with Coles in an Australian first.
The year also saw the creation of Taste Planner, a “dynamic meal planning tool” which puts consumers “in control of their meal plans”. It provides a subscription service which devises plans catering to individual diets, allergies and budget, and will be rolled out this year.
“To end the year with these numbers is a fantastic result for the brand,” Ms Brockbank said.
International markets are in the brand’s sights for 2014.
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