News Corp Australia has reached into its pockets to provide financial support for victims of the bushfire crisis in NSW.
The Daily Telegraph, Commonwealth Bank, Crown Resorts, and Qantas donated 25c each – a dollar from each copy sold of the Sydney daily on Saturday – to a bushfire appeal. The initiative raised more than $300,000.
All proceeds were given to The Salvation Army whose response teams were on the ground supporting victims and personnel.
News Corp Australia executive general manager NSW Brett Clegg said people needed to band together after the adversity faced by those affected by the devastating fires.
“The past few days have been some of the most challenging in recent times for NSW,” Mr Clegg said.
“We are all moved and inspired by the incredible stories of the spirit and resilience in the affected communities.”
Saturday’s edition of The Daily Telegraph included a 12-page liftout, which underpinned the devastation and hardship faced by those affected.
Ten Network is donated promotional television advertisements in NSW to the Salvos to increase support.
Ten chief executive officer and managing director Hamish McLennan is in full support of the victims, fire fighters, the Salvos and anyone who can assist.
“The bushfires are a tragedy for all of Australia,” he said.
The Salvation Army has raised around $3 million in donations across Australia.