The Daily and Sunday Telegraph will become the official media partner of Taronga Zoo in an announcement made this morning with The Taronga Conservation Society Australia (TCSA).
As part of the exclusive marketing partnership, The Daily Telegraph and Taronga Zoo will launch joint initiatives including exclusive competitions, promotions, collectables, special content, newspaper distribution and advertising, aimed at engaging a wider audience including young families.
A new section in The Daily Telegraph, ‘Zoo Confidential’, will shed light on the lives of the zoo’s inhabitants and provide readers with unique insights about Australian and global wildlife.
The partnership represented a significant investment for the Telegraph’s readers, News Corp Australia’s NSW state director Brett Clegg said.
“Each month, almost 4.5 million Australians engage with The Daily Telegraph in print, online, tablet and mobile,” he said. “This provides Taronga an immense opportunity to engage a new audience for their brand.”
“The Zoo creates the opportunity for shared family memories. For our readers, this type of experience is invaluable and I’m delighted to be partnering with Taronga in bringing their stories closer to our readers.”
Around 1.6 million guests visit Sydney’s Taronga Zoo and Dubbo’s Taronga Western Plains Zoo, which are both part of the TCSA, each year.
“The Daily, Saturday and Sunday Telegraphs are iconic news brands to the people of the state,” Taronga Conservation Society Australia CEO Cameron Kerr said.
“This partnership gives their large and loyal reader base an opportunity to connect with the amazing wildlife that we care for, and learn about our vital conservation programs.
“I’m pleased to be announcing them as our official media partner, and inspired about what we can achieve together.”
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