The Australian has taken a step further in the expansion of its business coverage, launching a sharemarket game targeting readers of its new Australian Business Review section.
The trading tool, called SuperTrader, allows users to buy and sell ASX200 shares using virtual money. Players get $100,000 to start with, and over a six-week period must make as large a profit as possible.
The player who makes the largest profit after the six weeks is up will win $15,000 in real cash.
“We’ve been doing a fair bit of work around our business content credentials I the last year or so,” The Australian head of digital Stuart Fagg said, and a fantasy trading game fitted well with the newspaper’s push to offer better market data.
The Australian Business Review audience is “a highly qualified trading audience who would like to get involved with a game,” he said.
“The secondary audience is people who haven’t traded before, but would like to trial it without putting at risk their own money.
“The experience of researching which companies to buy, keeping an eye on them and executing trading orders is a good educational tool for people who don’t want to commit money to it.”
The newspaper partnered with stockbroker CMC Markets to launch SuperTrader. The tool was built by Native Empire.
Native Empire is associated with Fishburners, a co-working space for start-up companies sponsored by News Corp Australia.
Stock performance is measured in real time and reflects real market conditions, meaning the game is subject to the same trading whims as the real ASX.
“Who knows – it depends on what happens in the stock market, but the winner might not be who wins the most but who loses the least,” Mr Fagg said.
The Australian’s markets editor David Rogers will offer SuperTrader players tips in his Monday business column.
As well as the grand prize, there are cash prizes for the second- and third-placed players and a $1000 prize drawn weekly for anyone who has made a trade that week.
Registrations close on April 19, at which time trading begins. To register for SuperTrader, visit supertrader.theaustralian.com.au.
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