The Newspaper Works is launching a new series called The Influence Sessions, which will be an extension of their Influential by Nature marketing campaign.
The first event will be on the topic of trust and its importance in successful client, agency and media owner partnerships.
The Newspaper Works marketing director Charlie Murdoch said the sessions were a natural extension of the Influence marketing campaign. “The events series will create a platform for discussion and debate on important industry issues and influence relating to the advertising, marketing, and media sector,” he said.
“As marketing becomes more complex, to achieve amazing things we need to collaborate, and trust is a critical ingredient in any effective collaboration,” he said.
“It’s also topical given recent cases of alleged agency misreporting, and peak advertising bodies in both the US and Australia announcing plans to achieve greater industry transparency.”
The invite-only event will feature well-known industry figures, such as John Preston, the founder and CEO of Match Media; Kate McClymont, investigative journalist at Fairfax Media, and Rowena Millward, director of client partnerships at Seven West Media.
On the subject of trust, there is an unusual guest speaker – a lion trainer.
Head of Carnivores at Taronga Zoo Deborah Price has little experience in the advertising world but has 15 years of experience building trust with wild animals, and has worked with lions, sun bears, and komodo dragons.
Mr Murdoch and his team wanted to develop something that was different to the industry events that people regularly attended.
“The idea of bringing in a wildcard was something that we found pretty entertaining, and we think will be pretty interesting for our guests,” he said.
The Newspaper Works plans to run influence sessions on a quarterly basis, and will continue showcasing examples of influence in news media.
“The Influence Sessions is another example of The Newspaper Works’ focus in communicating the message of influence, and the fact that news media is an influential channel for advertisers, and an influential part of society in large,” Mr Murdoch said.
“And we’ve demonstrated that in the marketing campaign, and showcasing examples of influence, and we believe that The Influence Session is the natural next step.”
The first event will be a panel discussion over breakfast on Wednesday, July 22 in Sydney.
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