Pillars of trust

A study by Research Now found that newspaper ads were considered to be more believable, informative and useful than ads on any other media.

The Pillars of Trust

The study revealed one attribute where newspaper ads came at the bottom of the list: being annoying. Newspaper ads were considered to be far less annoying than ads in other media, especially TV (index: 145) and radio (index: 132).

For more Nickable Charts from The Newspaper Worksclick here.


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