“Six strategic roles of news media advertising” identifies ways in which brands can create powerful connections with readers through news media. To find out more, click here.
“News media #1 for trust” explains the importance of trust in advertising and proves why Australians rate news media content, including ads, as being the most informative, useful and believable. For more, click here.
An analysis of audience income levels and shopping habits in “News media readers are valuable consumers” shows readers earn more, shop more and spend more. To find out more, click here.
“News media readers are an influential audience” demonstrates how advertisers can engage decision-makers and social influencers via print and digital newspapers. To find out more, click here.
“Engage consumers with news media advertising” shows how news media in print and digital formats engage a large swathe of consumers, offering advertisers the perfect platform to deliver effective campaigns. Find out more here.