Share, like and tweet are all terms which publishers have had to adopt as a part of their vernacular in recent years, however who is best at getting their stories out there on social media?
Media website News Whip recently released its top social publishers of August 2013, with BuzzFeed coming out on top in the Facebook category. Within one month the publisher interaction was around 15 million people posting comments, likes and shares.
When it comes to Twitter, the BBC had two million tweets about its content.
Social media engagement around published content seems to have grown substantially over the past year, the News Whip site says. “The growth in Facebook interactions recorded by almost all publishers is dramatic, with many publishers increasing their share of Facebook and Twitter interactions by well over 100 per cent. This trend can be seen right through the top 20.
“For instance, Russia Today was placed at 27 in September 2012 with 559,482 interactions. In August 2013, the site was 20, with 1,841,195 interactions. Practically all publishers seem to have benefitted by the rising tide of social media engagement by their readers. Differences in scores ultimately come down to how publishers harness and engage with this change.”
The data was garnered from Spike which is the site’s own data collection tool.
“All the data comes from Spike, our trending content discovery tool. Spike tracks the social spread of over 200,000 stories each day, allowing users to find the stories that are getting shares, likes, tweets and other interaction, very early in their viral growth,” News Whip says