Community newspapers attract more than 5 million readers each month.
These readers are heavily reliant on their community newspaper for information about their local area, and community newspapers play a highly effective role when it comes to generating sales.
- They are the most effective way for small businesses to reach local shoppers, and
- A powerful effectiveness multiplier for large brands targeting local communities, especially in combination with national and metropolitan news media advertising.
The Newspaper Works commissioned Research Now to understand the roles local newspapers play in readers’ lives, and to compare this with how readers use other media.
The study was conducted online from 26 November to 14 December 2015, and collected data from 1,440 respondents.
The results show that local newspapers have a unique role. They are readers’ key source of local information, including local businesses, well ahead of any other media.
This report presents key findings on why community newspapers are such an effective media for helping advertisers build brands in Australia.