Social/search: Mobile takes 51 per cent of digital ads
New research out of the US has shown mobile has grown to represent more than 50 per cent of advertising spend in 2016 – a digital first.
Topic: Mobile
Registration cancellation for offensive vehicle advertising breaches in Queensland
Advertising on vehicles is able to be viewed by a large number and wide range of people as the vehicles travel around the road network. There are occasions when vehicles display advertising that is sexist, discriminatory or otherwise offensive to members of the community.
Global: WaPo goes in-house for ad tech
New ad technology that provides faster downloads on handsets has been developed in-house by The Washington Post.
Mobile, Snapchat top agency agenda
Mobile devices have been at the heart of an annual innovation showcase organised this week by Australia’s largest media agency, GroupM.
Fairfax Media drives results for AAMI
An interactive smartphone campaign has driven strong results for car insurer AAMI, according to a new advertising effectiveness study released by Fairfax Media.
New system takes Nielsen closer to daily online ratings
A new digital audience measurement system that captures the total, unduplicated digital audience across PC, smartphones and tablet for both web browsers and apps has been launched by the Interactive Advertising Bureau Australia and Nielsen.
Mobile readership jumps 16pc to 3.6 million
Readership of newspaper media on mobile devices jumped 16 per cent year on year to 3.6 million, according to the latest Enhanced Media Metrics Australia data released today.
Mobile readership grows, but print preferred: emma
News readership on smartphones continues to grow, with 3.6 million Australians accessing news media on a mobile device in 2015, according to the latest Enhanced Media Metrics Australia data.
Fairfax Media campaign goes beyond the banner
Fairfax Media is encouraging marketers to think beyond the traditional mobile banner ad in a new trade marketing campaign.
Instant Articles launches on Android
Publishers who utilise Facebook Instant Articles will now have greater audience opportunities following the launch today of the digital publishing platform on Android.