News launches app-only subscription model
News Corp Australia has introduced a new mobile app-only subscription tier to several metropolitan mastheads to further drive digital subscriptions and mobile consumption.
Topic: Mobile
Talk it up – utilising readers switching mobile providers
In light of the launch of Apple's latest iPhones, we look at how telco advertisers can target those planning to switch mobile service providers while also exploring customer satisfaction of the sector.
News media reaches 90pc of tech buyers
With advertisers mindful of planning Christmas marketing activities, we identify what tech products readers want, the stores they shop at and how they share tech related information.
Social/search: Mobile takes 51 per cent of digital ads
New research out of the US has shown mobile has grown to represent more than 50 per cent of advertising spend in 2016 – a digital first.
Registration cancellation for offensive vehicle advertising breaches in Queensland
Advertising on vehicles is able to be viewed by a large number and wide range of people as the vehicles travel around the road network. There are occasions when vehicles display advertising that is sexist, discriminatory or otherwise offensive to members of the community.
Global: WaPo goes in-house for ad tech
New ad technology that provides faster downloads on handsets has been developed in-house by The Washington Post.
Mobile, Snapchat top agency agenda
Mobile devices have been at the heart of an annual innovation showcase organised this week by Australia’s largest media agency, GroupM.
Fairfax Media drives results for AAMI
An interactive smartphone campaign has driven strong results for car insurer AAMI, according to a new advertising effectiveness study released by Fairfax Media.
New system takes Nielsen closer to daily online ratings
A new digital audience measurement system that captures the total, unduplicated digital audience across PC, smartphones and tablet for both web browsers and apps has been launched by the Interactive Advertising Bureau Australia and Nielsen.
Mobile readership jumps 16pc to 3.6 million
Readership of newspaper media on mobile devices jumped 16 per cent year on year to 3.6 million, according to the latest Enhanced Media Metrics Australia data released today.