Tourism WA ‘Ningaloo Reef’

Tourism WA's newspaper ad delivered exceptional results, being the #1 performing ad against Affinity and Information roles.

Key findingsTourism WA 'Ningaloo Reef'

  • Tourism WA has demonstrated a really good use of newspapers, delivering some of the strongest results we’ve tested.
  • From a creative perspective, the ad looks terrific with a very effective balance of eye catching photography, to well crafted copy delivering strongly on information.
  • This ad is now our #1 ad delivering to Affinity (of over 300 ads tested) but it also delivers significantly above norms on ReappraisalInformation
    and Call to Action.
  • This is a text book example
    of a tourism organisation, using
    newspapers to deliver strong
    consideration for their destination.

Download full results of Tourism WA June 2011 Creative Benchmarking research below.