Ten seeks audience via papers

The beleaguered Channel Ten network has launched two high profile programs, using the power of newspapers to help generate maximum hype and attention.

Channel Ten Masterchef ProfessionalsBy promoting big name shows in newspapers on the day of broadcast, Ten is hoping to generate more relevance to potential viewers, deliver the right amount of information, (who, want, when) and subsequently enjoy the results of a strong call to action.

And Channel Ten know that newspapers are an important partner for them. We tested this ad in 2012 and it did a great job of generating strong ‘intentions to view’.

Channel Ten American Idol

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