Two sales management positions have been created by News Corp Australia to replace the role of chief commercial officer, left vacant by this month’s resignation of executive Sharb Farjami.
The move sees high-profile TV commercial leader Lousie Barrett re-enter the media industry following her decision to leave Network Ten, where she was chief sales officer and then executive GM.
News Corp Australia chairman Michael Miller described her as “one of the best connected and most well respected names in Australian media”.
Ms Barrett will be Executive General Manager of Network Partnerships and starts on October 3. A similar role for networks sales is expected to be filled shortly. Both will report to Damian Eales, managing director of metro and regional publishing.
News Corp Australasia executive chairman Michael Miller said ensuring clients and agency partners received “the very best resourced and supported sales team in the industry” was critical to meeting the company’s business ambitions”.
“This includes increasing our investment in developing sales and media talent, commercial products and content, and advertising technology. Additionally, having a sales leadership structure that reflects the ever-changing media market is key,” Mr Miller said.
Ms Barrett was previously chief sales officer of Network Ten from 2013-15, and has held senior roles at Bauer Media and Nine Entertainment Co.
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