Two new board directors have been appointed by the International Advertising Association in Australia.
Joining the board are former head of revenue strategy at Network Ten Sarah Keith and technology marketer Paula Parkes.
Ms Keith will bring more than 20 years’ experience in media and communications to her new position as head of VivaKi Australia, a global programmatic media agency.
Ms Parkes will become the Asia-Pacific director of marketing for Adobe’s digital marketing division, and has more than a decade of experience in technology marketing.
“The board’s professional know-how and input will shape the IAA’s exciting program this year on all levels – senior, young professionals and tertiary education,” the board said in a statement.
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