Victorian expansion for Traveller

The audience for the Fairfax brand, Traveller, will grow this week with its inclusion in The Sunday Age.

It will now cover both days of the weekend across NSW and Victoria. It already features in the Saturday editions of The Sydney Morning Herald and The Age, and The Sun-Herald.

National travel editor Anthony Dennis said the Victorian expansion of Traveller would complete “our portfolio of firmly-established, respected and inspirational travel titles”.

Traveller reaches an audience of more than 2.7 million each month through its print sections and Traveller.com.

Its audience is educated and affluent: 53 per cent is tertiary educated, 33 per cent is Social Grade A and the audience has an average household income of $111,602.

Traveller on Sunday will launch in The Sunday Age on August 21 with a new ‘Tip-O-Meter’ column, which compiles tips, recommendations and travel discoveries from readers.

The front cover of Traveller for The Sunday Age

The front cover of Traveller for The Sunday Age

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