Live coverage of the US federal election has helped NZME attract the highest ratings for its video news show New Zealand Herald Focus, with 1.2 million views recorded last week.
The cross-platform results reflect the show’s ability to serve the needs of modern audiences, said NZME’s head of video Cameron Death.
“New Zealand’s traditional broadcasters are scrambling to find a way to engage viewers as behaviour changes – with Focus we are able to leverage our journalistic expertise with the reach of our digital audience to produce engaging, timely and high-quality content New Zealanders want to watch,” he said.
NZME is working with clients and brands who want to capitalise on NZ Herald Focus’ engaged national audience.
NZ Herald Focus was launched in April in a ten-minute bulletin format posted three times a day.
The format was dropped in favour of shorter video clips distributed across relevant articles after initial audiences fell short of expectation.
The clip format is designed to make the video content easier to find within NZME’s relevant news, sport and entertainment content.
For more news from NewsMediaWorks, click here.