Creatively, the ad is viewed in a very positive light, and it achieves high scores for Interest.
Significantly high scores are achieved for delivering to:
- Understanding / familiarity
- Relevance / appropriateness
The ad also achieved significantly high scores for driving Affinityand Reappraisal
These good feelings carried through to ActionMap where we saw Virgin achieving significantly high scores for intentions to ‘Try/buy’ as well as strong scores for ‘Remember for Later’ and motivating ‘Web Search‘
Download full results in the document below.