Visions of the future

Speakers at the Future Forum in Sydney next week will give their insights into the future of our industry on the industry and its future in Sydney next week. Here is a sample of their thoughts.

Jim Brady,

Digital First editor-in-chief:

“Most of our revenue – albeit quickly declining revenue – still comes from print. This latter fact has lulled publishers into spending too much time and energy on print.  So what we’re doing is focusing on where the growth potential and future lies.  This isn’t easy, but hearing how we’re trying to do it would hopefully bring some value.”

Tony Gillies,

AAP editor-in-chief:

“News reporting online now is a vastly different prospect of what it has been for a long time. Traditional practice was having the best part of a day to create stories, but these days it’s about moving things quickly. In some cases almost instantaneously. It’s about working with a multitude of news sources across a multitude of mediums, all the while utilising the best parts of social media.”

Andrew Green,

Ipsos MediaCT CMO:

“We still need to recruit robust, representative samples of people.  We still need to ensure they are sufficiently engaged in the survey to give us accurate results and we need to be open and transparent about our methods, allowing independent third party oversight of our work. emma offers all this – and more.”

Arthur Shelley,

Intelligent Answers and Organisational Zoo founder:

“There is a huge amount of experience that can be beneficial to the publishing industry from other industries that have already undergone this challenge. Although every industry is unique at the specific level, there are many similarities that can effectively cross industry boundaries to cope with these issues.  The key to success is understanding which is which, and how to protect the unique knowledge and experiences.”

Earl Wilkinson,

INMA CEO

“We are going through this massive catch-up phase that is wrenching, but necessary, to position publishers culturally and, from a business model perspective, to fully fund great journalism in the decades ahead. The key is managing the transition. Move too fast to digital, and you lose your transient advantage in print, and thus your capital bridge to digital. Move too slow to digital, and consumer and advertising trends can overwhelm you.  Getting the timing of the shift is crucial, as is the nitty gritty operational and management details of the transition.”

Matt Cunningham,

Sunday Herald Sun deputy editor:

“Winning the Hegarty Prize was really beneficial for my development. I went to the US where I saw and learnt some really interesting things about how different newspapers of different scales do things. I really learnt a lot from The Arkansas Democrat Gazette and The Times-Picayune; one gave you everything online and the other gave you nothing.”

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