There are three key objectives being employed here:
1. Promote their news broadcast
2. Signal confidence to the market and competitive news channels
3. Gain consideration as a channel for election advertising (by mentioning the breadth and depth of their offer in relation to ‘electorates’)
Be that as it may, the ad itself helps further the idea that broadcast media rely on the reach and trusted adviser status of newspapers, to help them achieve their own business objectives.