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The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

Trust in media content and ads positively impacts consumer purchase consideration

Australians trust advertising in newspapers ahead of all other media

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Latest News & Opinion

“Australians deserve better than laws that prohibit journalists from keeping them abreast of matters they are entitled to know about.”   

Digital news media readership drives increase

There are three main types of paywalls used on news media publishing websites: hard, soft and dynamic.  

16.3m readers engage with news brands every month