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The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

Trust in media content and ads positively impacts consumer purchase consideration

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

Australians trust advertising in newspapers ahead of all other media

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“It has been something that I will remember forever in my career, it has refreshed my approach and reawakened my curiosity.”

Australia, New Zealand performing well on index for press freedom

Recognising excellence in news publishing across platforms

16.3m readers engage with news brands every month