The website will house a selection of curated articles from across the masthead, ranging from curated analysis and commentary to premium lifestyle and real estate content, each translated into simplified Chinese.
Recent census data shows the number of Australians who speak Chinese at home rose to 2.5 per cent in 2016, an increase of 0.9 per cent since 2011. Chinese is now the second most commonly spoken language in the country.
The new site is live from today and available across mobile, desktop and tablet. The launch follows the publication of a Chinese edition of WISH Magazine last year, which will also be available on the site.
The Australian editor-in-chief Paul Whittaker said: “China is a phenomenon, an outstanding example of growth and change in what we now know will be the Asian century. The Australian is delighted to play a role in ensuring that our stories, values and ideas are heard in the region.”
The sentiment was embraced by The Australian chief executive Nicholas Gray, who said that increased immigration and the “prominence of China on the region’s outlook” was also another key factor in the launch.
“As well as providing this new audience with the country’s highest quality news and commentary, we look forward to being able to offer this new environment to our advertising partners,” Mr Gray said.
Hello! Pleased to launch Chinese language version of The Australian. Enjoy!
— Nicholas Gray (@NicholasGray) September 20, 2017