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News media delivers record readership as news brands reach 18.2m Australians – emma data

Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.

Using scientific or clinical claims in advertising for therapeutic goods

It’s important to understand how to correctly use scientific or clinical claims when advertising therapeutic goods to the public.

Advertising pharmacy only medicines

Schedule 3 medicines are pharmacist-only medicines. They are available from pharmacies without a prescription; however, a pharmacist must be consulted to ensure professional advice is received. Schedule 3 medicines will have the words ‘PHARMACIST ONLY MEDICINE’ on the label.

Competitive advantages of maintaining ad investment during CV-19

Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share

Australia’s leading content creators highlight growth opportunities for brands advertising during CV-19

Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.

Home sweet home = opportunities for advertisers

With Aussies confined to their homes over the past few weeks, the desire to turn their house into a home has never been stronger. And the best way to reach this audience is news brands.

Advertising prostitution in Queensland

In Queensland under the Prostitution Act it is an offence to publish an advertisement for prostitution if it is not in the approved form. The…

Advertising flu shots

The TGA does not regulate the advertising of health services unless an advertisement for a vaccination service also promotes the use of a specific therapeutic good. If it should then the advertisement must comply with the Therapeutic Goods advertising Code.

Alcohol advertising on social media

The way alcohol is promoted and sold influences patrons, the way they consume alcohol and how they behave.

Newspapers reach 2.7m Metro readers before lunchtime

National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.

Bookies cop NSW’s largest fine for illegal gambling advertising

Ladbrokes and Neds have been ordered to pay $207,500, the biggest fine of its kind in NSW, for offering illegal gambling inducements to NSW residents.