Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.
It’s important to understand how to correctly use scientific or clinical claims when advertising therapeutic goods to the public.
Schedule 3 medicines are pharmacist-only medicines. They are available from pharmacies without a prescription; however, a pharmacist must be consulted to ensure professional advice is received. Schedule 3 medicines will have the words ‘PHARMACIST ONLY MEDICINE’ on the label.
Analysis of marketing spend in difficult economic times shows brands that maintain or increase advertising, relative to competitors, gain market share
Australia’s leading premium content creation companies have joined together to launch a campaign alerting marketers to the competitive advantages of maintaining advertising investment during CV-19.
National and Metro newspapers engage 2.7m Metro readers by 12pm. On any day, two out of every three newspaper readers consume this premium published content by lunchtime.
Ladbrokes and Neds have been ordered to pay $207,500, the biggest fine of its kind in NSW, for offering illegal gambling inducements to NSW residents.