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News media delivers record readership as news brands reach 18.2m Australians – emma data

Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emmaTM (Enhanced Media Metrics Australia) in 2013.

News media photo of the week

Our weekly pick for the most impactful images in news media from AAP.

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

News media readers are flying more often

11.9 million news media readers are intending to fly in the next 12 months

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

News media readers are the healthy choice

News media advertising delivers 5.4 million prospective health insurance buyers.

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Trusted content in news media reaches nine in ten Australians across digital and print platforms – emma data

Demand for trusted, professionally generated news continues to drive Australia’s news media audiences across both digital and print platforms.

10.9 million news media readers will be toasting Christmas

Wine is Australia’s most popular tipple, with 5.7 million news media readers enjoying wine in the last month. 

Beyond the digital tipping point: INMA CEO talks the future of news media

Earl Wilkinson, executive director and CEO of the International News Media Association, spoke to NewsMediaWorks about his discussions with news media publishers around the world