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Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.
Burning Questions
Hear some red hot takes from agency leaders on the media landscape and how to deliver success for clients.
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
New research shows us there is an underleveraged media solution that can deliver against both top and bottom-of-funnel objectives. The question Vanessa Lyons is asking is: Are you harnessing it enough?
Laura Nice & Sian Whitnall
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
ThinkNewsBrands executive GM Vanessa Lyons called GroupM’s initiative “a beacon” for industry – most categories and brands, she said, should upweight their budgets fourfold in “Total News”, irrespective of their ESG agendas, citing ROI econometric modelling.
Louise Eyres
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Earlier this week Think News Brands released their latest industry report titled “Mighty power for mighty sales”. The report reaffirmed Total News being an indispensable tool for brand building and an incredibly reliable channel for driving sales at the bottom of the funnel.
Over 200 attendees came together at Hoyts Cinema, Entertainment Quarter for the Independent Media Agencies of Australia (IMAA) Operation Kick-Off with a comprehensive view of the year ahead.
Over 200 attendees came together at Hoyts Cinema, Entertainment Quarter for the Independent Media Agencies of Australia (IMAA) Operation Kick-Off with a comprehensive view of the year ahead.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.
Fresh readership figures from Roy Morgan (12 months to December 2023) show written news retaining its broad reach across the country, with 97% (or 21.4M) of Australians aged 14+ consuming news in any given month.