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A+ for Copy School

The latest Copy School workshop series has generated a highly positive response, with two thirds of respondents to its feedback survey giving The Newspaper Works-hosted event a 10-out-10 rating.

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The week-long event hosted by The Newspaper Works is designed to encourage the best quality copywriting across all advertising media through the tutorage and insight from the industry’s leading advertising creative writers and creative directors.

Speakers at the latest event, held Melbourne in April, included Paul Taylor, executive creative director at M&C Saatchi Melbourne; Evan Roberts, creative director at Clemenger BBDO; Sarah McGregor, head of copy at Leo Burnett; and Ted Horton, chief creative officer, Big Red.

“I really enjoyed having heard each presenter’s take on advertising . . . I feel that it was absolutely raw and genuine,” one of the survey respondents wrote.

“Ted Horton’s review and critique of our work helped me evaluate my ideas and think more about my style of execution for ads,” wrote another.

The next Copy School will be held in October in Sydney.

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