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Advertising cosmetic services and injections

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Cosmetic injections are generally administered to temporarily remove/reduce wrinkles and lines on the face, around the eyes, forehead, lips and neck or to improve the appearance of submental fat.

You cannot publish an advertisement to the public about therapeutic goods that contains a statement referring to goods, or substances or preparations containing goods, included in Schedules 3, 4 or 8 of the Poisons Standard (section 42DL(1)(f) of the Act).

The products listed below (and most cosmetic injections) contain substances that are in Schedule 4 of the current Poisons Standard and are therefore regulated as Prescription Only Medicines:

  • Anti-wrinkle injections
  • Dermal Fillers
  • Improvement of the appearance of submental fat

The TGA sconsider prescription medicines to be high risk products and the patient should be assessed by a medical professional before their use. Health professionals and cosmetic or beauty clinics are not permitted to advertise cosmetic injections (such as those above) to the public.

Some cosmetic injections may be compounded by a pharmacy for an individual patient rather than supplied by a manufacturer as a finished product. The advertising of compounded cosmetic injections that contain prescription-only substances to the public is also prohibited.

Advertising cosmetic injections compliantly

To continue legally promoting a cosmetic service to the public, there are some acceptable general terms that you can use to describe certain cosmetic injections in advertisements.

You cannot make any reference in your advertisement to:

  • individual Schedule 4 substances or ingredients
  • therapeutic goods containing Schedule 4 substances or ingredients (most injections for cosmetic use).

This includes abbreviations of either the ingredient or trade names.

Acceptable general terms

You may use the following acceptable general terms and phrases in your advertising (noting a therapeutic good must not be advertised for an indication or intended purpose that is not accepted in relation to the inclusion of the good on the ARTG):

  • cosmetic injections (anti-wrinkle injections, dermal fillers and submental fat)
  • anti-wrinkle injections/treatments (anti-wrinkle injections and dermal fillers)
  • wrinkle injections/treatments (anti-wrinkle injections and dermal fillers)
  • injections/treatments for lips (dermal fillers)
  • injections/treatments for fine lines/folds/age lines (anti-wrinkle injections and dermal fillers)
  • wrinkle and lip enhancement/fulfilment/augmentation (dermal fillers)
  • injections to enhance pouting of the lips (dermal fillers)
  • injections which reduce the depth of fine lines/wrinkles around the face/lips (dermal fillers)
  • injections to improve the appearance of chin/neck/jaw line (dermal fillers)
  • injections for improving the appearance of submental fat/fullness under the chin. (submental fat)

You may also use other words and phrases with similar meaning, provided that they do not refer to specific products or ingredient names. It is not acceptable to use acronyms, nicknames, abbreviations or hashtags of the medicine’s name (or some part thereof), which may be taken by a consumer to be a ‘reference’ to a specific medicine or substance.

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