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Advertising influenza shots

When advertising ‘seasonal influenza’ (flu) vaccination service, providers may only indirectly reference the vaccine (flu shots) administered as part of the service by identifying it as either “trivalent vaccine” or “quadrivalent vaccine”.

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Immunisation providers offering private vaccination services should also ensure that its flu vaccination service advertisements include consumer advice to the effect that flu vaccines are free to those persons from high risk groups identified in the National Immunisation Program. Groups eligible for free vaccines are…

  • People aged 65 years and over;
  • Aboriginal and Torres Strait Islander people aged 0 to 5 years;
  • Aboriginal and Torres Strait Islander people who are aged 10 years and over;
  • Pregnant women; and
  • People aged six months and over with medical conditions such as severe asthma, lung or heart disease, low immunity or diabetes that can lead to complications from influenza.

Those providers should also be aware that any further descriptors used in advertising their ‘vaccination service’, such as those which might enable consumers to identify the vaccine manufacturers, is likely to breach therapeutic goods advertising legislation for which there are penalties.

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