The awards night celebrates innovation within the industry, with growth, revenue raising and brand expansion honoured.
The award for Best Use of Video went to Fairfax Media’s real estate arm Domain for its satirical series ‘Avalon Now’. Fairfax NZ’s Stuff.co.nz won the award for Best Idea to Grow Digital Readership or Engagements for the Civil Society, an initiative to improve its comment section.
— Sinead Boucher (@sineadboucher) May 24, 2017
News Corp Australia took out several awards, including Best New Print Product for its NewsLocal magazine Summer Time Magazine. News also won Best Launch of a Brand or Product to Create An Audience Segment for delicious.100.
Fairfax and News Corp Australia both won first place in the category for Best New Paid Content or Subscription Initiative.
The major award of the night was won by Norwegian newspaper Aftenposten.
The 2017 INMA Awards received 655 entries from 196 brands in 36 countries. On the success of the awards, INMA executive director and CEO Earl J. Wilkinson said: “The winning entries in this year’s Global Media Awards show a media industry growing comfortable with new ways of telling stories for readers and advertisers.
“We have transitioned from the surprise of transformation to breakthrough creativity in the new ecosystems. INMA is privileged to play a role in surfacing these best practices from media companies worldwide,” he said.
For more news from NewsMediaWorks, click here.