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Adrian Fernandes

Community spirit

Community news media advertising enables big businesses to establish a local identity – a vital factor when three-quarters of readers say they consider this aspect...

You get out, what you put in

A nationally representative survey of 500 consumers commissioned by NewsMediaWorks shows that 60 per cent of consumers have seen a newspaper inserted ad in the...

Influence an influencer

Creating relationships with social influencers is of primary importance to today’s marketers. Brands can reach consumers who influence the buying behaviour of others with news...

Regional readers act on ads

Online marketing and print newspaper advertising aren’t competing forces. They complement each other. Research shows regional newspapers drive online traffic, guiding consumers further down the...

Reaching committed shoppers

High-street brands that advertise in news media reach consumers who love to shop. Figures show that readers shop more over a four-week period than non-readers.

Reaching the decision makers

Supermarkets and FMCG brands can reach the vast majority of their target market through news brands, with 14.1 million main grocery buyers reading a print...

Connecting with digital natives

Those aged under 30 and “digitally native” have always known newspaper websites as a popular destination. Each month, digital news media reach two-thirds of consumers...

Homing in on best buys

Furniture and homeware purchasers turn to newspaper media for guidance, with 21 per cent finding it the most useful – much higher than online searches...

Readers shop more

High-street brands that advertise in news media reach consumers who love to shop. Figures show that readers shop more over a four-week period than non-readers,...

More than 8 million regularly engage with print

Latest emma data shows 8.3 million Australians say they read three or more newspapers every week. That's a large number of consumers regularly engaging with...

What's a newspaper?

A study by online research company Research Now shows how perceptions of newspapers are evolving. One in three consumers now associate the word “newspaper” with...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...