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Adrian Fernandes

Homing in on best buys

Furniture and homeware purchasers turn to newspaper media for guidance, with 21 per cent finding it the most useful – much higher than online searches...

Readers shop more

High-street brands that advertise in news media reach consumers who love to shop. Figures show that readers shop more over a four-week period than non-readers,...

What's a newspaper?

A study by online research company Research Now shows how perceptions of newspapers are evolving. One in three consumers now associate the word “newspaper” with...

Five reasons news media advertising works

Over recent weeks, The Newspaper Works has produced five flyers that display the value of news media advertising for brands. Each flyer is available to...