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Lance Clatworthy

Driven in droves – News media readers buying new cars

Of the 843,000 news media readers intending to buy a new car, 247,000 are bigger spenders who are looking to buy an SUV/4WD, as this...

News media readers flying abroad

News media reaches 10.4m air travellers. This nickable chart displays 5 key segments that may be targets for advertisers in the category.

AdTrust equation shows strong trust in news media

News media is ranked most trusted by consumers. This nickable shows ‘net trust in ads’ which is those consumers who have high trust in a media,...

Young people drive trust in news media

Ads in news media are the most trusted of all media and it is readers aged 18 to 34 who are the most trusting, as...

Community focused – Engaged by local newspapers

As this nickable chart shows, local newspaper readers are highly interested in their community and are highly engaged by their paper – they’d miss not...

News media readers act as advocates for tech products

Generating word of mouth can be such a powerful marketing tool particularly in the highly talked about category of technology products. This nickable chart shows...

6.9 million Bar Hoppers are keen readers of news media

Compared to non readers, all news media types see a high incidence of Bar Hoppers who go out for a drink – especially among readers...

Engaged explorers add extra value for advertisers

Looking at news media readers planning a touring holiday in Australia, they are heavier readers of newspapers. This higher than average engagement means the advertiser...

Buying a property? News media connects to 2m prospects

News media is read by 2m Australians intending to buy a property in the next 12 months. All print and digital news channels offer potential...

Men and women engaged by 14 different newspaper sections

Readership across 14 different newspaper sections demonstrate differing appeal for men and women, as this nickable chart shows.

Mortgage prospects abound

News media is read by 2m people intending to buy a property in the next 12 months. And 1.2m readers intend to obtain at least...

Wired up readers giving advice on travel purchases

Digital news media readers keep more informed about travel services, they post positive comments and they give advice that influences the purchase decisions of others,...