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Mackenzie Scott

Facebook adds publisher content checks to news feeds

Facebook launched a new feature in Australian news feeds today called the “context button”, which provides users with more information about the content they are...

Publishers tap in to podcast potential

The podcast market is growing in Australia, with consumers expecting high-quality, on-demand content. NewsMediaWorks explores how publishers are commercialising this medium, increasing profitability and brand...

Diversified revenues ensure journalism’s future: Stuff CEO

Stuff wants to be apart of every aspect of the lives of New Zealanders, at least, that is the impression gleaned from looking at its...

Merger will not impact Fairfax, Google relationship

Fairfax Media’s unique market relationship with Google will not be affected by the proposed media merger with Nine Entertainment says Chris Janz, Fairfax’s managing director...

WSJ launches trust campaign to win centrist readers

US masthead The Wall Street Journal has launched a new brand campaign that utilises trust to appeal to readers all along the political spectrum.

Fairfax condemns ABC clickbait and spending

The ABC’s “aggressive expansion” into the commercial media landscape has been criticised by Fairfax Media, which believes the public broadcaster’s digital promotion and clickbait content...

News placement can boost brand trust and affinity

While many advertisers prefer placement away from the news pages, a new study by Nielsen has shown that news content can bolster brand perceptions and...

Stuff Facebook counterfeit raises fake news concerns

Stuff.co.nz editor-in-chief Patrick Crewdson has criticised Facebook’s “woeful” response to fake news after an imitation Stuff page containing malicious content was left on the site...

Stan forges path forward with 1 million subs

Australian-owned video streaming service Stan has inked a new content deal with two US production companies, as its active subscriber count ticks over one million....

Publishers return from INMA awards with 14 awards

News Corp Australia has been named Best in Asia Pacific at the global INMA (International News Media Association) 2018 Global Media Awards, while other Australian and...

Research shows 2 out of 3 Aussies mistrust Facebook

A preview of new data from NewsMediaWorks’ ADTrust 2018 study shows that a majority of Australians trust Facebook significantly less that they did six months ago. In...

Fairfax opens doors to 20 new cadets

Fairfax Media will welcome 20 trainee journalists to its ranks in the company’s largest cadet intake in years. Several roles will be made available within...