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Mackenzie Scott

News’ unified campaign reflects strength of print

News Corp Australia’s recently launched campaign looks to place a greater emphasis on reader engagement and relationship with content, utilising the publisher’s national stable for…

Unilever CMO challenges Google, Facebook on trust

The “swamp” of Google and Facebook is facing increased transparency pressure as the chief marketing and communications officer of Unilever – the owner of more…

Senate journalism inquiry fails to do its job

Facebook and Google have escaped the scrutiny of the Parliamentary Inquiry into Public Interest Journalism, as the final report from the committee recommends lacklustre reforms, from tax deductions for some services and a review of defamation laws, in place of significant change.

Stuff officially rebrands

Fairfax Media New Zealand has officially rebranded to Stuff, mirroring the name of the company’s number one-ranked news site. Stuff announced its intention to rebrand…

Competition heats up in smart home market

Amazon’s Echo and Apple Homepod looking likely to gain attention from publishers and consumers

Support grows for content carriage fees

Rupert Murdoch has called for digital giants Facebook and Google to pay carriage fees to news publishers to compensate for benefiting from their content

Massive publisher impacts from Facebook changes

One year after Facebook began its commitment to publishers through its journalism program, the social network has sprung a new algorithm on publishers which is set to undoubtedly impact their ability to reach audiences.

2017: editors nominate their highlights

We asked editors from mastheads around Australia to identify their highlights.

Daily Telegraph diversifies with live radio show

The Daily Telegraph is expanding its digital offering with an hour long radio show broadcast via the masthead’s website and Facebook page, creating greater opportunities…

Disruption name of game for Fairfax CMO

Fairfax Media’s chief marketing officer Michael Laxton is used to working in disrupted industries – in fact, he has built his career on it. As…

Fairfax, News to boycott Games accreditation

Publishers News Corp Australia and Fairfax Media have confirmed they will not seek media accreditation for the 2018 Commonwealth Games after rights discussions broke down,…

ACCC inquiry into power of Google, Facebook

The Australian government has announced an inquiry into the impact digital platform services – in particular Google and Facebook – have on the strength of…