NewsMediaWorks

Ray Black established Copy School, supported by NewsMediaWorks, in 2003, as an avenue to develop top-quality copywriting across the creative industry.

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

Potential buyers are encouraged to be vigilant when researching properties to buy.  

The TGA has taken this action in recognition that smoke and increased air pollution from bushfires can trigger respiratory symptoms

Statement from Michael Miller, News Corp Australasia executive chairman

News Corp Australia has struck an exclusive local partnership with US-based technology firm Polar to use its world-leading Social Display product

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

What will be some of the most influential trends in the coming year? 

The importance of advertising to the long-term sustainability of businesses

Our monthly pick for the most impactful images in news media from AAP.

Many are unsure of news brands’ role in the media mix or what they should expect a news brand ad to achieve.