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ACCC cracks down on dodgy charitable claims

Businesses need to be careful that any claims they make about donations to charitable causes  can be substantiated. Businesses that make false claims may be found in breach of Australian Consumer Law.

Bookies cop NSW’s largest fine for illegal gambling advertising

Ladbrokes and Neds have been ordered to pay $207,500, the biggest fine of its kind in NSW, for offering illegal gambling inducements to NSW residents.   

Warning on COVID-19 scams

Australians should be aware scammers are adapting existing technology to play on people’s fears around coronavirus and selling products claiming to prevent or cure the virus.

Sports tipping competitions in Victoria

Major sporting codes often attract tipping competitions (e.g. AFL footy tipping) that allow entrants to pick the winning team/s in each week of a sporting season to earn points if successful.

Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”  

News media photo of the month

Our monthly pick for the most impactful images in news media from AAP.

Warning about products claiming to treat or prevent the novel coronavirus

The TGA has identified certain therapeutic goods such as complementary medicines or disinfectants being inappropriately promoted for the prevention or treatment of novel coronavirus infections in Australia.

Australian Financial Review to drive subscription growth in 2020

“This campaign reminds our audience that subscribing to the Financial Review is key to daily success.”

Copy School 2020: Melbourne and Sydney Copy School Postponed

Please note that both the Melbourne (23-27 March) and Sydney (4-8 May) Copy Schools have been postponed

Digital news media audiences grow year on year as readers seek trusted, premium news – emma data

Print audiences remain strong with 12.89 million, or seven in ten Australians (69%), choosing print news formats. 

Employment Advertising Playbook

Tips and tricks to keep advertisers out of trouble

Local election advertising requirements

Electoral material includes any advertisement, notice, statement or representation calculated to affect the result of an election or poll.