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Neuro insights: Why ads perform better on premium editorial sites.

What’s happening in the brain when consumers are exposed to ads in different online environments?

Flight Centre pays $252,000 in penalties for Christmas and Easter promotions

Flight Centre Travel Group has paid $252,000 in penalties after the ACCC issued two infringement notices

Agency and Director hit $900,000 in penalities for underquoting

The Federal Court has ordered an estate agency in Melbourne’s east and its director to pay almost $900,000 in fines and compensation for underquoting offences.

The rules for advertising sunscreen

The words and the emphasis given to
them, images and presentation of the
ad will all need to be considered.

Print innovation on show at 2019 WAN-IFRA Awards

As well as celebrating the creative work of the industry, the Awards also helped to highlight the key strengths of print media and newspaper advertising

Neuro study: Newspapers highly engaging and driving awareness  

The highly complimentary nature of the two media also captured a strong priming effect.

Nine moves to cost per completed view

“You will only pay for views that have a 100 percent completion rate”

Nine uses superbrands to accelerate growth in property, auto, travel and food

Nine will now look to supercharge brands such as Domain, CarAdvice/Drive, Good Food, Traveller, and Good Weekend and Sunday Life

Nine combines data offering across its whole buisness

As part of this announcement Nine has rebuilt 9Tribes, its leading customer segmentation offering

You can now watch all the best presentations from INFORM 2019

Here are all the videos from INFORM 2019 News Media Summit

For Australian grocery buyers, advertising is the biggest influencer

59 per cent identified advertising as an influence, second was seeing a product in-store

News.com.au launches mental health and wellbeing campaign – Let’s Make Some Noise: Anxiety

News.com.au today, on World Mental Health Day, has launched a campaign to raise awareness about anxiety and highlight the true cost to employers, the community, families and…