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NewsMediaWorks

Future thinking: What should I use news brands for?

Many are unsure of news brands’ role in the media mix or what they should expect a news brand ad to achieve.

Alcohol promotions in NSW

What makes a promotion undesirable?

Stem cell products cannot be advertised to consumers

The Therapeutic Goods Act prohibits biologicals from being advertised to the public

Best insights of 2019 

Looking back at 2019, here are some of the key insights that will help inform your 2020 planning. 

RAMetrics – benchmarking news brand ad performance

Understanding the impact of a range of media factors beyond the creative itself

Benchmarketing: The ROI study

Adding newspapers to a campaign increases overall campaign effectiveness

Newsworks & Neuro-Insight: The Hard News Project

Newsworks set out to explore whether there was a difference in responses to advertising in hard and soft news contexts

Lumen & Unruly: Paying for video attention

Video ads on newsbrand sites are +10% more likely to be seen

Newsworks & GroupM: The value of quality

How advertising works on quality content sites versus the run of the internet

Newsworks UK: Context matters

A brain science study revealing why ads in quality editorial environments are more effective

Newsworks UK: What’s the fuss around trust?

Research highlighting that something as complex as trust can’t be measured by a single question.

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”