Adding newspapers to a campaign increases overall campaign effectiveness
Newsworks set out to explore whether there was a difference in responses to advertising in hard and soft news contexts
Video ads on newsbrand sites are +10% more likely to be seen
How advertising works on quality content sites versus the run of the internet
A brain science study revealing why ads in quality editorial environments are more effective
Research highlighting that something as complex as trust can’t be measured by a single question.
“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”
“We’re a world-leading media company and we’ll bring our Australian audiences a completely new approach, from both on and off the track.”
Additional News Corp Australia journalists also won a number of other Walkleys
Nine won a total of four Walkleys at the award presentation
“Newspapers remain highly effective in delivering mass awareness and consideration of a brand to audiences”
News media are nudging car consumers into action at all stages of the sales process.