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NewsMediaWorks

Copy School founder hands over reins ahead of 2020 program

Ray Black established Copy School, supported by NewsMediaWorks, in 2003, as an avenue to develop top-quality copywriting across the creative industry.

How to make a great podcast that makes money: a lesson from news brands

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

Victorian estate agents warned about misleading advertising

Potential buyers are encouraged to be vigilant when researching properties to buy.  

Pharmacies granted permission to advertise puffers and inhalers

The TGA has taken this action in recognition that smoke and increased air pollution from bushfires can trigger respiratory symptoms

News Corp Australia statement regarding Federal Government response to ACCC Inquiry

Statement from Michael Miller, News Corp Australasia executive chairman

New Corp’s exclusive partnership for social display

News Corp Australia has struck an exclusive local partnership with US-based technology firm Polar to use its world-leading Social Display product

Make trust central to your auto advertising strategy  

66% or respondents agree that “The more I trust an ad the more likely I am to buy the product/service” 

Creative Tips for Automotive advertisers 

Consumers were asked what elements of advertising helped to grab their attention and influence their purchase choices

Predicting the biggest media, marketing and technology trends in 2020 

What will be some of the most influential trends in the coming year? 

‘If your brand’s not here, it’s nowhere’: Media owners unite to highlight the power of advertising 

The importance of advertising to the long-term sustainability of businesses

Future thinking: What should I use news brands for?

Many are unsure of news brands’ role in the media mix or what they should expect a news brand ad to achieve.

Alcohol promotions in NSW

What makes a promotion undesirable?