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Benchmarketing: The ROI study

Adding newspapers to a campaign increases overall campaign effectiveness

Newsworks & Neuro-Insight: The Hard News Project

Newsworks set out to explore whether there was a difference in responses to advertising in hard and soft news contexts

Lumen & Unruly: Paying for video attention

Video ads on newsbrand sites are +10% more likely to be seen

Newsworks & GroupM: The value of quality

How advertising works on quality content sites versus the run of the internet

Newsworks UK: Context matters

A brain science study revealing why ads in quality editorial environments are more effective

Newsworks UK: What’s the fuss around trust?

Research highlighting that something as complex as trust can’t be measured by a single question.

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

News Corp Australia reveals team for 2020 Olympics

 “We’re a world-leading media company and we’ll bring our Australian audiences a completely new approach, from both on and off the track.”

Lawyer X wins gold at Walkleys

Additional News Corp Australia journalists also won a number of other Walkleys

Herald, Age recognised at Walkeys

Nine won a total of four Walkleys at the award presentation

Retailers rethink ink for Black Friday

“Newspapers remain highly effective in delivering mass awareness and consideration of a brand to audiences”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.