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Articles of Interest: marketing during a crisis

During times of uncertainty, Australians turn to trusted, credible journalism

ATP Science receives $302,400 penalty from the TGA

The Therapeutic Goods Administration has issued ATP Science with 24 infringement notices totalling $302,400.

Oxymed Australia penalised $63,000

The Therapeutic Goods Administration has issued Oxymed Australia five infringement notices, with penalties of $63,000 for alleged advertising breaches.

Advertising prostitution in Queensland

In Queensland under the Prostitution Act it is an offence to publish an advertisement for prostitution if it is not in the approved form. The…

Advertising flu shots

The TGA does not regulate the advertising of health services unless an advertisement for a vaccination service also promotes the use of a specific therapeutic good. If it should then the advertisement must comply with the Therapeutic Goods advertising Code.

Alcohol advertising on social media

The way alcohol is promoted and sold influences patrons, the way they consume alcohol and how they behave.

Social media & influencers… therapeutic goods and mandatory warning statements

All advertisements for therapeutic goods must display at least one required ‘mandatory’ statement. These mandatory statements need to be prominently displayed or communicated.

ACCC cracks down on dodgy charitable claims

Businesses need to be careful that any claims they make about donations to charitable causes  can be substantiated. Businesses that make false claims may be found in breach of Australian Consumer Law.

Bookies cop NSW’s largest fine for illegal gambling advertising

Ladbrokes and Neds have been ordered to pay $207,500, the biggest fine of its kind in NSW, for offering illegal gambling inducements to NSW residents.   

Warning on COVID-19 scams

Australians should be aware scammers are adapting existing technology to play on people’s fears around coronavirus and selling products claiming to prevent or cure the virus.

Sports tipping competitions in Victoria

Major sporting codes often attract tipping competitions (e.g. AFL footy tipping) that allow entrants to pick the winning team/s in each week of a sporting season to earn points if successful.

Digital subscriptions: the major focus for news brands in 2020

“Publishers trying to shift to reader revenue models in 2020 have to realise that only those with a relentless focus on their customers will succeed.”