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Advertising flu shots

When advertising ‘seasonal influenza’ (flu) vaccination service, providers may only indirectly reference the vaccine (flu shots) administered as part of the service by identifying it...

Bottomless brunches in Victoria exposed!

Licensed venues should be careful to make sure ‘Bottomless brunches’ don’t leave them exposed to a possible breach of their liquor licence.

The more you trust an ad, the more likely you are to purchase 

Research findings show News Media has the most trusted ads 

News media has the most trusted content and most trusted ads – ADTRUST study by Ipsos Connect

Trust in media content and ads positively impacts consumer purchase consideration

Boomtown: rethinking advertising in regional Australia

“Only 10% of national media budgets are spent regionally, despite 36% of the country’s population living there.”

Copy School Q&A with Chris Taylor, Creative Director at Shabbadu 

Chris sat down with us and answered some of our burning Copy School questions

News media across platforms read by 17.4 million people: emma data

Across print and digital, news media is read by 17.4 million people, or 94% of the population.

Apple announces news media subscription service 

Apple News+ received mixed reception from publishers concerned about revenue, audience relationships  

NewsCorp creates buzz at Come Together 2019 showcase

Over 1,000 senior advertising, marketing and media executives were invited to attend

Guess what works in podcasts? Powerful, well-researched storytelling

Professionally-generated content from reputable publishers is capturing both audience attention and revenue

ACCC Preliminary report submissions: selected extracts and key points  

The inquiry has considered a range of issues related to the digital landscape

Finalists announced for 2019 INMA Global Media Awards 

NewsMediaWorks members in the running for international accolades