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NewsMediaWorks

Lumen & Unruly: Paying for video attention

Video ads on newsbrand sites are +10% more likely to be seen

Newsworks & GroupM: The value of quality

How advertising works on quality content sites versus the run of the internet

Newsworks UK: Context matters

A brain science study revealing why ads in quality editorial environments are more effective

Newsworks UK: What’s the fuss around trust?

Research highlighting that something as complex as trust can’t be measured by a single question.

News media in focus: news media prompting government action

“By combining our resources and presenting a unified voice, we can ensure our message is heard loud and clear”

News Corp Australia reveals team for 2020 Olympics

 “We’re a world-leading media company and we’ll bring our Australian audiences a completely new approach, from both on and off the track.”

Lawyer X wins gold at Walkleys

Additional News Corp Australia journalists also won a number of other Walkleys

Herald, Age recognised at Walkeys

Nine won a total of four Walkleys at the award presentation

Retailers rethink ink for Black Friday

“Newspapers remain highly effective in delivering mass awareness and consideration of a brand to audiences”

Auto advertising: News media drive sales at all stages of the path to purchase

News media are nudging car consumers into action at all stages of the sales process.  

Trusted content in news media reaches nine in ten Australians across digital and print platforms – emma data

Demand for trusted, professionally generated news continues to drive Australia’s news media audiences across both digital and print platforms.

Are you misleading consumers? A quick look at Australian Consumer Law 

Consumers have the right to expect that they will not be misled or deceived by a trader.