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Sealing the deal

A recent study conducted by NewsMediaWorks, in collaboration with Research Now, reveals the ultimate purchase decision of 46 per cent of buyers across the travel,...

3.8 million say they click through for product info

According to emma, 1.9 million digital news media readers say they regularly click on banner ads to find out more about a product or service...

Ticket to ride

More than 1.7 million who travel by rail, ferry, tram and bus across the five capital cities read digital news media content. Around 84 per...

Bridging the gap

Latest emma data reveals 76 percent of consumers living in regional Australia have read news media content online in the last four weeks, 3 per cent...

Audience in focus: 18 – 24 year old readers

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Social influencers are powerful allies

According to Nielsen, 83 per cent of consumers trust recommendations from friends and family more than any form of advertising. Brands can reach consumers who...

Loyalty above the fold

As digital consumption of news journalism rises, it’s easy to forget print remains the most popular source of news for many Australians. Some 8.5 million say...

Think local, act local

Community news media lifts awareness of new products and services more than any other advertising platform. According to NewsMediaWorks’ Think Local research report, one-in-two readers use their...

Get covered

Results from a new NewsMediaWorks Path to Purchase study show two in five health insurance buyers are directly influenced by news media on their buying...

Readers spend more

Across a range of categories, readers spend more than other shoppers. For example, when it comes to buying a car, readers intend to spend 14...

Concentration Barrier

Engagement is critical to advertising effectiveness. Readers are most likely to concentrate when reading their local newspaper and while online on PCs, laptops or tablets...

1:3 digital news media readers are regular online shoppers

Digital news media readers are active online shoppers. The latest emma data shows they are 7 per cent more likely than non-readers to have made an online...