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VIDEO: A win for the environment

“We wanted to draw attention to the substantial achievements gained over the years and remind consumers of the crucial part they play in the successful recycling of newsprint and the circular economy.”

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Newspaper and magazine publishers have emphasised their long-standing commitment and contribution to Product Stewardship and the Circular Economy by releasing a new, short and sharp video explaining the lifecycle aspects of modern print media in Australia.

The video shows all the individual components of newsprint production and how they fit into a never ending sustainable cycle. Starting with sustainably grown plantation forests, the use of inks so safe they meet the standard for use on children’s toys and ending with the recovery of newspapers and magazines to make new newsprint, the video demonstrates how Australia has become one of the worlds’ best at sustainable newspaper production.

The video follows on from the launch of our very successful “Be Part of the Chain” campaign last year, which encouraged Australian’s to continue their efforts to be part of the newspaper and magazine recycling chain. It attracted international interest, and many wanted to know more about the link between “The Chain”, the circular economy and how to continue to improve.

Peter Netchaef, former executive director of environment of NewsMediaWorks says, “We wanted to draw attention to the substantial achievements gained over the years and remind consumers of the crucial part they play in the successful recycling of newsprint and the circular economy.”

All newsprint in Australia is made from trees grown and regrown in sustainable pine plantations. It is then recovered for recycling and goes to make new newsprint and other products such as cardboard, egg cartons and building materials.

“Australian consumers currently recycle 76 per cent of all print products, with a further 6.7 per cent reused in the home. This is among the highest in the world – a truly great effort of the industry, government and consumers working hand-in-hand on an entirely voluntary basis. To put this into perspective, in 1989, the recycling rate was as low as 33 per cent. Since then, more than 37 trillion newspapers have been recycled” said Peter Netchaef.

The advisory group includes all major print publishers in Australia including News Corp Australia, Fairfax Media, West Australian Newspapers, APN News & Media, Bauer Media and Pacific Magazines. The group’s commitments are underpinned by a national product stewardship agreement with the federal and all state governments.

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